This man, Rick Genest is beyond awesome. Canadian born, covered in tattoos, head to waist (that's all I've seen any way) in a skeleton/zombie pattern or in his own words ‘about the human body as a decomposing corpse – the art of a rotting cadaver. It’s also a tribute to horror movies, which I love.’ Also known as Zombie Boy he has gone from being a street performer to minor internet celebrity to fashion model. Yep, you heard me this man covered in tattoos, facial piercings is the now the face of Mugler Menswear.
Now this is an ad campaign. Using something that 90% of people would find horrific or off putting and throwing in the fashion that these people desire. Perfect.
Here are some more pictures of a rather pretty Zombie.
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